Sport & Recreation Management

Courses in the Program

The Sport and Recreation Management program at Olivet prepares you with a comprehensive education that covers both the business and practical sides of sports management. Key courses include:

• SRM 250 – Outdoor Recreation: Learn essential outdoor skills for activities like hiking, camping, and canoeing, with a focus on preparation and nature conservation.
• SRM 270 – Leisure for Special Populations: Explore how physical and mental challenges affect recreation and how to create inclusive, motivating experiences.
• SRM 340 – Sport Marketing and Sales: Discover how marketing works in the sports world and how sports can help promote other brands and products.
• SRM 450 – Sport Finance: Study how sports organizations manage money and build financial plans to support long-term success.

These courses, paired with hands-on experiences and internships, ensure you develop the skills that will make you stand out in the competitive sports and recreation industry.

Clubs and Organizations

Joining student organizations is a great way to enhance your college experience and build your professional network. Here are a few opportunities for you at The University of Olivet:

Student-Athlete Advisory Committee

Established to follow the guidelines set forth by the NCAA, which is the college’s governing body for athletics. This committee allows the college’s student-athletes to have a voice in matters that pertain to them.

Phi Epsilon Kappa

Recognizes students in the areas of physical education, health, recreation, dance, human performance, exercise science, sports medicine and sports management.

Why Choose The University of Olivet for Your Sport and Recreation Management Degree?

By choosing The University of Olivet for your sports and recreation management degree in Michigan, you’ll gain hands-on experience, faculty support, and personal attention to thrive in the sports and recreation industry. You’ll learn how to lead teams, plan events, and promote inclusive recreation programs in both public and private sectors.

Personalized Learning in a Real-World Setting

At The University of Olivet, small classes and direct mentorship mean you’ll never be just a number. You’ll work closely with professors who bring industry knowledge and practical insight, while also building connections through campus athletics and professional organizations.

Career Outlook for Those With Sport and Recreation Management Degrees

As the sports industry continues to grow, so does the demand for skilled professionals in roles like athletic team management, event planning, and recreation program development. The U.S. Bureau of Labor Statistics (BLS) reports that:

• Recreation workers are projected to see 5% job growth through 2032, with strong demand in community centers, schools, and fitness programs.
• Coaches and scouts are expected to grow 9% through 2032, driven by expansion in youth sports, college athletics, and private training.
• Meeting, convention, and event planners will see 8% growth, as more organizations seek skilled planners for sports and recreation events.
• Fitness trainers and instructors are projected to grow 14%, much faster than average, as people continue to prioritize physical health and wellness.

Graduates from The University of Olivet are well-prepared to fill these roles throughout Michigan and beyond.

Jobs for Sport and Recreation Management Graduates

A sports and recreation management degree from a top Michigan university prepares you for a wide variety of careers that combine leadership, logistics, and a passion for active living. Common careers include:

• Athletic Team Manager: Supports day-to-day operations for sports teams, from logistics and travel to budgeting and communication.
• Recreation Coordinator: Plans and manages programs for parks, community centers or campus recreation departments.
• Sports and Fitness Event Planner: Coordinates tournaments, wellness fairs, and promotional events for athletic or recreation-focused organizations.
• College Athletics Administrator: Oversees compliance, scheduling, and student-athlete development in college sports programs.
• Sports Agent: Represents athletes in contract negotiations and career development.
• Youth Program Director: Leads recreational or educational programs that promote physical activity and teamwork among young people.
• Facility Manager: Runs the operations of gyms, stadiums or recreation centers, ensuring safety and an excellent participant experience.
• Graduate Student in Sports Management or Recreation Therapy: Continues education in preparation for specialized or leadership roles in the industry.

These careers in sports and recreation management allow you to blend a love of sports and wellness with valuable leadership and planning skills that make a difference in people’s lives.