Graphic Design

Courses in the Program

Graphic design courses at The University of Olivet prepare students with a strong foundation in visual design and communication. Key courses include:

• ART 309 – Design I: Design Principles: Explore how to communicate visually with business and consumer audiences through in-depth study and application of core design principles.
• ART 250 – Photoshop: Students are introduced to the essential tools and functions of Adobe Photoshop through hands-on projects, lectures, and demonstrations.
• ART 242 – Modern and Contemporary Art History: Survey global art movements from the late 19th century to the present, highlighting major styles, cultural influences, and diverse artists.
• BUS 311 – Advertising and Integrated Marketing Communications: Cover the fundamentals of advertising and IMC strategy, including consumer behavior, creative development, media planning, and brand consistency across platforms.

These courses, combined with hands-on studio work and the development of your professional portfolio, will prepare you for success in a variety of design careers.

Graphic Design Clubs and Organizations

Joining student organizations is a great way to expand your learning and network with others in the design field. Here are a few opportunities available to you at The University of Olivet:

Art Alliance

A student-based organization that promotes the arts through various activities on and off campus, including special exhibitions and field trips to area galleries, museums and art studios. First-year students who are recipients of the Visual Arts Talent Scholarship will be part of Art Alliance.

Marketing and Advertising Club

Established to provide opportunities for professional development and networking in the fields of marketing and advertising.

Why Choose The University of Olivet for Your Graphic Design Degree?

Choosing a graphic design program in Michigan is about finding a place that encourages your creativity, pushes your skills, and supports your goals. At The University of Olivet, you’ll get the personal attention and practical experience you need to turn your passion for design into a professional path.

Small Classes, Big Support

At The University of Olivet, you’ll be part of a tight-knit creative community where professors know your name and your goals. Small class sizes mean you’ll get one-on-one feedback, portfolio guidance, and mentorship every step of the way.

Learn by Doing

Our in-person program emphasizes hands-on learning in a studio environment, where you’ll collaborate with peers, work on real-world design challenges, and build a strong portfolio from your first year on. Whether you’re learning about digital, print, or mixed media, you’ll gain experience across formats and styles.

You’ll also get exposure to critiques, client-style projects, and presentations that prepare you for the expectations of working in the design industry.

Built for Aspiring Creatives

Located in Michigan, The University of Olivet offers a focused, distraction-free campus that allows you to dive into your craft. You’ll be surrounded by students and faculty who care about art, storytelling, and design that makes a difference.

With access to the latest software and a creative community that values originality and expression, you’ll have the space and support to grow as both an artist and a communicator.

Career Outlook for Those With Graphic Design Degrees

Graduates of graphic design programs are in demand across industries from tech and publishing to advertising, entertainment, and education. As the need for visual content continues to grow, so do the career opportunities for designers who can bring ideas to life through imagery, layout, and typography.

The U.S. Bureau of Labor Statistics reports:

• Graphic designers earn a median salary of $57,990 per year, with growing opportunities in digital and marketing-focused roles.
• Web designers and digital interface designers average $83,240 per year, reflecting growing demand in the UX/UI fields.
• Art directors earn a median salary of $105,180, often overseeing creative teams in marketing and media.

Michigan is home to thriving creative agencies, startups, and corporate design teams, offering diverse career paths for graduates of our graphic design program.

Jobs for Graphic Design Graduates

With a bachelor’s degree in graphic design from The University of Olivet, you’ll be prepared for creative roles that blend visual storytelling, technology, and problem-solving. Career options include:

• Graphic Designer: Creates visual assets for print and digital platforms, including logos, brochures, ads, and social media content.
• Brand Designer: Develops visual identity systems that communicate a company’s mission, values, and tone across all brand touchpoints.
• Digital Illustrator: Produces custom artwork and digital drawings for editorial, commercial, entertainment, and advertising uses.
• UX/UI Designer: Designs user-friendly digital interfaces by combining visual appeal with intuitive functionality across websites and apps.
• Web Designer: Builds engaging, responsive websites with attention to layout, color, typography, and usability.
• Packaging Designer: Designs product packaging that is visually compelling and aligned with brand strategy, while considering form and function.
• Advertising Designer: Conceptualizes and produces creative visuals for ad campaigns across print, digital, and outdoor media.
• Creative Director: Oversees the visual direction of a company or project, guiding design teams and ensuring brand consistency across channels.
• Visual Content Strategist: Plans and creates graphics, animations, and media assets that support communication goals across marketing and editorial platforms.
• Freelance Creative Professional: Works independently with clients to deliver custom design solutions for a range of projects, from branding to web design.

Whether you choose to work for a design agency, start your own freelance business, or work in-house at a corporation, Olivet’s graphic design program equips you with the skills to thrive in a fast-paced, ever-evolving industry.