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Do you see yourself building brands, leading campaigns, or helping companies tell their stories? The Bachelor of Business Administration in Marketing concentration at The University of Olivet prepares you to bring great ideas to life through creativity, communication, and business insight.
You’ll learn how to design campaigns, study consumer behavior, and develop strategies that connect brands with audiences. This concentration builds on Olivet’s Business Administration degree, giving you a strong foundation in management, economics, and finance, then expanding your skills in marketing communication, digital media, and market research.
If you’re passionate about creativity, problem-solving, and understanding what drives people, this program will give you the tools to make an impact in any business setting.
The Business Administration Marketing degree is offered primarily on campus, providing an interactive, hands-on learning environment. You’ll participate in lively classroom discussions, team projects, and case studies that mirror real-world business situations.
At The University of Olivet, you won’t just learn marketing; you’ll practice it in meaningful, measurable ways.
The Marketing concentration expands on Olivet’s strong business core with 12-15 credit hours of specialized courses that teach you to combine creative thinking with strategic analysis.
Key courses include:
These courses prepare you to think strategically, act creatively, and make data-driven decisions—skills that set you apart in today’s marketing and business industries.
Choosing The University of Olivet means choosing a business marketing education that’s personal, practical, and purpose-driven. You’ll gain both the creative insight and strategic skills needed to thrive in marketing roles across industries.
Here’s what makes our program stand out:
At Olivet, you’ll graduate prepared for a career that challenges, inspires, and evolves with you.
A Bachelor of Business Administration in Marketing prepares you for a wide range of careers in business, advertising, digital marketing, and brand development.
Marketing professionals are in high demand across industries, from global corporations to startups, nonprofits, and media organizations.
| Career Path | Michigan Average Salary | U.S. Median Salary | Typical Range |
| Marketing Manager | $103,400 | $156,580 | $90,000 – $200,000 |
| Market Research Analyst | $67,200 | $68,230 | $50,000 – $110,000 |
| Digital Marketing Specialist | $61,800 | $65,000 | $45,000 – $100,000 |
| Advertising or Promotions Manager | $97,600 | $127,830 | $70,000 – $175,000 |
| Brand Strategist or Marketing Consultant | $79,400 | $82,000 | $55,000 – $130,000 |
Sources: U.S. Bureau of Labor Statistics, ZipRecruiter, Salary.com
Graduates with a Bachelor of Business Administration in Marketing are equipped for dynamic roles that blend creativity, communication, and analytics. Career options include:
Many graduates go on to pursue advanced studies in marketing, business administration (MBA), or data analytics, expanding their career potential even further.
As technology and consumer trends evolve, marketing is one of the most exciting and versatile fields in business. Professionals with strong analytical and communication skills are increasingly needed in digital marketing, data analysis, and content strategy roles.
At The University of Olivet, you’ll gain the knowledge and confidence to adapt to these changes. Through faculty mentorship, real-world projects, and Michigan-based industry connections, you’ll graduate prepared to lead in a field that values both innovation and human connection.
Are you ready to turn ideas into action and creativity into career success? Apply today to the Business Administration Marketing concentration at The University of Olivet, and start developing the strategic and creative skills that power today’s business world.
The Marketing concentration is a specialized track within the Business Administration degree that teaches students how to plan, promote, and manage business marketing strategies. It focuses on creativity, communication, and data-driven decision-making.
The concentration builds on the core Business Administration curriculum, adding focused courses in marketing research, consumer behavior, and digital marketing while maintaining a foundation in management, finance, and economics.
The Business Administration in Marketing program is offered primarily on campus, providing valuable face-to-face interaction and collaborative learning experiences. Some hybrid or online course options may be available for additional flexibility.
The concentration typically includes 12–15 credit hours of marketing-specific courses, completed alongside core Business Administration requirements.
You can begin the Marketing concentration at the start of the fall or spring semester, depending on course availability and your academic plan.
Yes. Students gain hands-on experience through internships with Michigan-based companies, marketing agencies, and nonprofit organizations, applying classroom knowledge to real projects.
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